RCC, AFA Canada announce new partnership


Pic: AFA Canada


The Retail Council of Canada (RCC) and the Association of Footwear + Apparel (AFA) Canada recently announced a partnership with a mandate to build a united platform for the retail and supplier community. The goal is to support the critical ecosystem of independent retailers and suppliers within the fashion category of footwear, apparel, and accessories.

The two national associations will focus on retail-specific member programmes that support these retailers and wholesalers. Both organizations will collaborate on joint communications, education programs and benefits relevant to the retail industry, according to an RCC press release.

AFA Canada (formerly Ontario Shoe Travellers Association) was launched in February 2020 to address the need for retailers and suppliers to strategically work together to build a stronger voice for independent fashion retailers. Once exclusive to suppliers, AFA Canada now welcomes retailers from across the country to join and contribute their voice toward a stronger future.

AFA Canada is the country’s premier source for sales and marketing assistance to retailers and wholesalers within the footwear, apparel and accessory industries through events and education. RCC members represent more than two thirds of retail sales in the country.

Fibre2Fashion News Desk (DS)


The Retail Council of Canada (RCC) and the Association of Footwear + Apparel (AFA) Canada recently announced a partnership with a mandate to build a united platform for the retail and supplier community. The goal is to support the critical ecosystem of independent retailers and suppliers within the fashion category of footwear, apparel, and accessories.





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