Nordic lifestyle brand Arket to open in South Korea


Arket, a Swedish modern-day market and lifestyle destination offering essential products, has announced that the company continues to expand in Asia with the opening of its first store in Korea during 2021. The new physical store will introduce the brand’s collections of New Nordic everyday design for men, women, children and the home.

 

The collections are curated to simplify good choices and to make everyday life more beautiful. The brand’s brick-and-mortar locations also include a seasonal vegetarian cafe and pastry shop that works to promote New Nordic everyday food.

 

“Opening the new store in Seoul is an incredibly exciting step for us, as it is our first physical location outside of Europe. We are looking forward to finally bring the full Arket experience to the Korean market, where our aesthetics and values of sustainable design have had a strong following for many years,” Pernilla Wohlfahrt, Arket’s managing director, said in a press release.

 

Arket was launched by H&M in August 2017 and currently has 21 physical stores across major European cities including Copenhagen, Amsterdam, London and Berlin. In 2019 the brand launched a global shopping site and the recent opening of a digital flagship store on China’s Tmall platform marked its first online expansion outside of Europe. The brand will announce the location of its’ first store in Korea beginning of 2021.

Fibre2Fashion News Desk (JL)

Arket, a Swedish modern-day market and lifestyle destination offering essential products, has announced that the company continues to expand in Asia with the opening of its first store in Korea during 2021. The new physical store will introduce the brand’s collections of New Nordic everyday design for men, women, children and the home.





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