Nike makes changes in leadership for CDA



Nike has made senior leadership changes, supporting the company’s Consumer Direct Acceleration (CDA), a new digitally empowered phase of Nike’s strategy, announced in June 2020, to unlock long-term growth and profitability. The CDA is meant to create a more premium, consistent and seamless consumer experience and bring about more growth of the company.

The CDA will align around a new simpler consumer construct and also unify investments in an end-to-end technology foundation to accelerate Nike’s digital transformation. The leadership changes, combined with a strategic alignment of Nike’s operating model against the CDA, will create even greater focus and agility that will be enabled by a nimbler, flatter organisation in service of consumers. To drive this focus, Nike will streamline its organisation, including its Corporate Leadership Team (CLT).

“We are announcing changes to transform Nike faster, accelerate against our biggest growth opportunities and extend our leadership position,” said John Donahoe, president and CEO, Nike. “Now is the right time to build on Nike’s strengths and elevate a group of experienced, talented leaders who can help drive the next phase of our growth.”

A shift to a new, simpler consumer construct of Men’s, Women’s and Kids will allow Nike to create product with deeper insights and drive even greater specialisation through performance sport and sport lifestyle. Aligning against the new consumer construct, Amy Montagne becomes VP/GM, Men’s. Whitney Malkiel becomes VP/GM, Women’s. McCallester Dowers becomes VP/GM, Kids. These leaders will report to Michael Spillane, who becomes president, Consumer Creation.

In the Nike Brand’s geographic operating segments, Nike announced new leaders in Europe, Middle East and Africa (EMEA) and in Asia Pacific and Latin America (APLA). Carl Grebert becomes VP/GM, EMEA, succeeding Bert Hoyt, who will retire from Nike later in 2020 after 22 years with the company. Sarah Mensah succeeds Grebert becoming VP/GM, APLA. Ann Hebert and Angela Dong will remain the VP/GMs, North America and Greater China geographies, respectively. All Geography leaders report to Heidi O’Neill, president, Consumer and Marketplace.

Driving continued growth across the Nike brand portfolio, Craig A Williams, president, Jordan Brand, and G Scott Uzzell, president and CEO, Converse, join Nike’s Executive Leadership Team reporting to John Donahoe.

Operational model changes to fully align against the CDA are expected to lead to a net loss of jobs across the company, resulting in pre-tax one-time employee termination costs of approximately $200 million to $250 million.

Fibre2Fashion News Desk (SV)

Nike has made senior leadership changes, supporting the company’s Consumer Direct Acceleration (CDA), a new digitally empowered phase of Nike’s strategy, announced in June 2020, to unlock long-term growth and profitability. The CDA is meant to create a more premium, consistent and seamless consumer experience and bring about more growth of the company.





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