Evrythng and Minet Technologies partner in Israel



Evrythng, the product cloud managing digital identities for the world’s consumer products, has announced that it has partnered with Minet Technologies to bring the Evrythng Product Cloud to consumer goods manufacturers and brands in the region. Minet Technologies is a leading provider of innovative procurement and supply chain solutions in Israel.

Evrythng makes it possible for manufacturers and brands to deliver end-to-end supply chain visibility and transparency into every product’s journey from the factory to the consumer to re-sale or recycle. The first partnership of its kind in Israel, together Evrythng and Minet Technologies offer Israeli consumer goods companies an end-to-end product identity solution for supply chain, product authenticity and marketing applications, according to a press release by a press release by Minet Technologies.

The Evrythng Product Cloud allows consumer product brands to digitise products at scale. By giving every product a unique Active Digital Identity at the time of production, products are quite literally ‘born digital’. Brands can collect and use data intelligence throughout the entire product lifecycle to gain end-to-end supply chain visibility, operational agility, and resilience at scale.

To bring the massive impact of product digitisation to the forefront, Evrythng co-chaired the GS1 standards development process that yielded GS1 Digital Link and was the first platform to allow consumer product brands to digitise products at scale. GS1 Digital Link upgrades the ubiquitous barcode used by two million manufacturers on more than four-trillion product items per annum, so that every product item can now be smartphone-interactive, transact with point-of-sale systems and connect to the web, all with one code on the product.

In the apparel industry, global leader Ralph Lauren partnered with Evrythng to connect its full product portfolio to the web — assigning each product item a unique digital identity in the Evrythng Product Cloud. The scale, depth and ubiquity of Ralph Lauren’s product digitisation strategy are ground-breaking.

“To compete in today’s global market, brands are digitising their products at scale to gather data intelligence and meet consumer expectations for transparency, authenticity and personalised experiences. Our partnership with Minet Technologies allows us to expand our reach into a very important market for consumer goods brands,” Fabienne Le Tadic, president and managing director EMEA, Evrythng said.

Most recently, Evrythng announced a global partnership with HP to provide HP’s printing, packaging and enterprise customers, including CPG brands, authentication, end-to-end traceability and dynamic consumer engagement capabilities.

“Our partnership with Evrythng will bring a whole new dynamic to the way consumer goods brands in the region do business. Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics. As a result, brands can be highly responsive to market shifts while gaining a mechanism to scale dynamic direct consumer engagements across a complex set of product lines, brands, markets, and channels,” David Inbar, CEO and founder of Minet Technologies said.

Fibre2Fashion News Desk (GK)

Evrythng, the product cloud managing digital identities for the world’s consumer products, has announced that it has partnered with Minet Technologies to bring the Evrythng Product Cloud to consumer goods manufacturers and brands in the region. Minet Technologies is a leading provider of innovative procurement and supply chain solutions in Israel.





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