Delta Apparel launches On-Demand DC retail solution



Delta Apparel has announced the expansion of its digital print business, with the opening of its first ‘On-Demand DC,’ a solution for retailers and brands to grow their business utilising an integrated, on-demand fulfilment model. It is an apparel company that manufactures and markets a diverse portfolio of core activewear and lifestyle apparel products.

In partnership with the iconic retailer, Hot Topic, DTG2Go, a market leader in the direct-to-garment digital print and fulfilment industry, has opened its ninth digital print and fulfilment centre, integrated within Hot Topic’s Nashville, Tennessee distribution centre. This collaboration is the first of its kind, revolutionizing the retail industry by partnering a leading omni-channel retailer of pop culture merchandise with DTG2Go. The ‘On-Demand DC’ allows Hot Topic to provide a seamless consumer experience with reduced shipping costs, as on-demand, digitally printed apparel is merged with inventoried products for shipment to the end consumer. It also opens the door for further utilisation of digital print for store-level replenishments and immediate out-of-stock fulfilment. Hot Topic and DTG2Go have been joined by Kornit Digital to bring the most advanced digital print quality, techniques and applications to the retail market, according to a press release by Delta Apparel.

The DTG2Go ‘On-Demand DC’ digital solution provides retailers immediate access to utilise DTG2Go’s broad network of print and fulfilment facilities, while offering the scalability to integrate digital fulfilment within the retailer’s own distribution facility. DTG2Go provides the full package: the technology, personnel, quality control, equipment, blank apparel, and the experience and knowledge of this rapidly growing industry.

The company anticipates accelerated growth in its DTG2Go on-demand, digital print services. To support the expected demand, DTG2Go is further increasing its fleet of digital equipment with the purchase of five Kornit Atlas printers. This purchase, combined with the eight Atlas machines just recently installed, increases daily printing capacity by over 25 per cent. The new digital printers will be operational to support the upcoming holiday season. DTG2Go expects to make further capital investments in digital print equipment throughout fiscal year 2021 to support its growth initiatives.

“We are excited about the partnership with Hot Topic and the support of Kornit Digital, as DTG2Go launches its newest service model to retailers and brands alike. We believe the DTG2Go ‘On-Demand DC,’ utilising our cutting-edge technology and service platform, will revolutionise the retail industry during a time when change is needed the most,” Deborah Merrill, president of Delta Apparel said.

“The expansion of our relationship with DTG2Go is a natural progression for us to create the ultimate customer experience around on-demand production. DTG2Go has been a great partner in bringing these operations together and we are excited to share this with our consumers this holiday season and beyond,” Michael Yerkes, chief operating officer of Hot Topic said.

Fibre2Fashion News Desk (GK)

Delta Apparel has announced the expansion of its digital print business, with the opening of its first ‘On-Demand DC,’ a solution for retailers and brands to grow their business utilising an integrated, on-demand fulfilment model. It is an apparel company that manufactures and markets a diverse portfolio of core activewear and lifestyle apparel products.





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