CriticalPoint Capital acquires from Walmart

Affiliates of CriticalPoint Capital, LLC have completed the acquisition of from Walmart, Inc. Originally founded in 1999 as ShoeBuy, is a leading online retailer of footwear, apparel and accessories, in the US and internationally offering a broad assortment of the best brands spanning athletic to casual for women, men, and children. is headquartered in Boston, Massachusetts, the birthplace of American shoe manufacturing. For over two decades, has been a trusted industry leader serving millions of customers via its diverse and vast selection of sought-after footwear brands.

“CriticalPoint Capital (CPC) is the ideal partner to help us achieve our next phase of growth including optimising product assortment, delivering a best-in-class footwear shopping experience, while also leveraging operational capabilities and strategies,” said John Foristall, president & CEO of “CPC has extensive knowledge and experience in the footwear industry, including an understanding of our key brands and how these brand relationships have been the cornerstone of this business for over 20 years. CPC also has a strong track record of giving companies the advice and backing they need to succeed as standalone businesses.”

The acquisition marks CPC’s most recent investment in the footwear industry, having completed previous transactions with JackRabbit, Clever Training and Olympia Sports. Brad Holtmeier, partner at CPC added, “We are thrilled to leverage our operational and consumer-focused expertise to help continue its long-standing position as a leader of online footwear and further the company’s strategic evolution.”

Founded in 2012, CPC is a private investment firm based in Manhattan Beach, CA.  The firm is focused on acquiring companies with long-term value creation opportunities and partnering with management teams that can benefit from patient capital and a thoughtful approach to growth.

Fibre2Fashion News Desk (RKS)

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