Alvanon’s 3D Tech Festival shows digital transformation



The recently held first-ever virtual, 3D Tech Festival by Alvanon, brought together the most inspiring mix of talks and case studies, from some of the leading authorities on digital transformation for the fashion industry. Alvanon, a leader for 3D fit standards, organised it with Motif, the fashion industry’s first dedicated global e-learning platform.

Leading 3D partners chose to present their latest solutions at the landmark event. Highlights include Alvanon: Inside the Alvanon Standard | European Series; ASSYST: 3D all along the process chain: Design, Develop, Distribute; Browzwear: Digital supply chain strategy with 3D; Centric Software: Empowering End-to-End 3D Workflow with Product Lifecycle Management; CLO: Forming a Foundation: The Key to Accuracy With CLO; FNX: Accelerate, Automate & Scale Your 3D Product Development; Gerber Technology: Digitalization and Sustainability with Production-Ready 3D; Optitex: How 3D Transforms and Empowers the Entire Brand-Supplier Value Chain; Shima Seiki: Transforming Fashion in the Digital Age; and TG3D Studio: Post-COVID: Starting your own label by harnessing 3D tech.

The virtual event attracted 5000+ guests, and 60 high-level speakers gave talks spanning executive leadership, 3D design, manufacturing, supply chain and careers. Discussion topics ranged from building 3D libraries and 3D scalability to the power of creatives and how to create a fabulous digital runway in 3D, according to Alvanon.

Alvanon called on industry 3D enthusiasts to create an agenda, spanning multiple time zones across the world, all focused on bringing the 3D ecosystem together. Speakers included Janice Wang, CEO, Alvanon; Jason Wang, COO, Alvanon; Dominic Sluiter, head of Stitch (a PVH company); Darcy Reno, co-founder and CEO, FNX; Cameron-James Wilson, CEO and creative director, The Digitals; Joshua Young, director, digital product creation at VF Corporation; Mao Lin Liao, founder and CEO at Reblika; Darren Jacobs, managing director at Carmel Clothing; Safir Bellali, senior director / advanced digital creation at VF Corporation; Catherine Cole, CEO, Motif, and many more.

Alongside the Festival, Motif launched the 3D Fashion Tech Community to support the event with discussion rooms on topics relating to 3D digitisation in design and product development. Fashion companies of diverse sizes, segments and geographies discussed 3D bodies & avatars, skills & training, and shared job opportunities in the jobs and talent marketplace.

“We have worked extensively with apparel and fashion clients on their digital journeys and we have real insight into what’s working in this confusing space and crucially, what the industry must do now to survive and thrive. The aim of the 3D Tech Festival was to bring the industry together to share intelligence on what strategies and technologies are succeeding in the digital space. Digitisation needs bold leadership and a commitment to education upskilling and continual learning is the only way we will successfully equip our people with the skills they need to navigate the digital roadmap,” Janice Wang, CEO of Alvanon said.

“Motif was born to provide a digital platform for the industry to create, share and nurture best practices and knowledge for professionals. We chose to partner with Alvanon to emphasise the strategic importance of skill development and organisational capabilities to tap into the opportunities of digitisation. C-level executives think that it is purely a matter of implementing a snazzy new tool – but it isn’t that simple. There has to be a shift in mind-set. To unlock the true value of digitisation, senior executives must encourage a learning culture that enables their digital roadmap as competitive advantage,” Catherine Cole, CEO of Motif said.

Fibre2Fashion News Desk (GK)





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